Don Whitley Scientific exhibited at SfAM’s Conference last week, held in the BALTIC Arts Centre in Gateshead. SfAM (The Society for Applied Microbiology) offered an open invitation to all scientists with an interest in food microbiology to attend and participate in the event.
The event ran for four days, with Don Whitley Scientific setting up an exhibition stand on the Riverside Terrace of the BALTIC centre for day two. Our exhibition stand featured WASP Touch and ProtoCOL3, two products that are well suited to food microbiology applications. The WASP Touch is Don Whitley Scientific’s latest model of Whitley Automated Spiral Plater, which is extremely simple to use and provides real cost savings and process improvements. The ProtoCOL3 is a next generation instrument for colony counting and zone measuring, which works perfectly with the spiral plates that WASP Touch produces.
The meeting itself featured a packed schedule of lectures and poster sessions featuring topics from a range of international speakers that revolved around foodborne disease. There was also a social programme that included a barbecue on the Riverside Terrace, an interactive quiz and a conference meal in the restaurant located on the top floor of the conference centre. DWS also provided a prize for the exhibition competition, a picnic rucksack which was won by conference delegate Olotu Ifeoluwa, a food scientist from South Africa.
Social media is beginning to play a big role in how delegates and exhibitors can interact with events. SfAM set up a hashtag on Twitter at
#SFAMAC17 which people could follow to keep up with what was happening at the exhibition. Don Whitley himself even featured on this hashtag as a delegate was keen to get a selfie with him!
This was a great exhibition for DWS to showcase products, with plenty of delegates showing interest in both WASP Touch and ProtoCOL3.
— Brina (@missPhDroberts) July 6, 2017