Don Whitley Scientific once again exhibited at the Institute of Biomedical Science Congress. This bi-annual three day event is held at the International Convention Centre in Birmingham.
The event combines business, networking and social exchange and enables delegates to view new equipment and products, extend general awareness of techniques and technologies and make contact with representatives of exhibiting companies.
This year the Don Whitley Scientific exhibition area was purpose-built to accommodate the cutting edge technology on show. This included the Walkaway Specimen Processor (WASPLab), the Whitley A35 Anaerobic Workstation, and ChromaZona from Synbiosis, the new automated microbial identification AST analysis system. Members of the DWS sales force were on hand to deal with any customer queries.
The stand also featured an area where delegates could interact with our virtual lab, an interactive presentation where our product range could be explored in detail.
As is the custom with at IBMS, we also held a competition. This year we celebrated 40 years of serving the microbiology industry, with Love2Shop vouchers on offer for the lucky winners. Visitors to the stand needed to look for clues in a video presentation, which would give them the answers to a range of questions. And each and every visitor to our stand had the opportunity to further indulge in a corporate cupcake.